CNN Turk - Short Commercial Break

Viewers don't like multiple commercial breaks while watching the news, and will often change the channel. CNN came to us to create a campaign to promote their plan  to offer only two short commercial breaks (10-15 sec) during their newscasts.

We presented the idea of very short breaks to viewers using this iconic image: those short commercial breaks are just as brief as a tiny sip of water between two spoken sentences.

 

Media
Print Campaign

Role

Art Direction

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