We share the same passion when it comes to optimism, and for the last 50 years, we have been inspired by this stubborn take on optimism.
For Coke's 50th year anniversary, we partnered with Coke to remind ourselves how special and strong the Turkish way of optimism is.
What does Turkish optimism do?
• Makes us feel more secure.
• Show tolerance.
• We can live in the moment, and not get stuck in the past.
In our creative work:
• We've underlined the Turkish way to handle situations in a positive way.
• Linked this with Coca-Cola's philosophy and built a connection with Turkish consumers.