In 2013, award-winning Turkish creative director Karpat Polat decided to step down as president and chief creative officer at DDB (Istanbul) and open his own advertising agency, using his first name for the new agency’s name: K A R P A T.
I was asked to design the branding identity for this new company. As “Karpat” is the Turkish word for the Carpathian Mountains, I designed the Karpat logo with a mountain as my inspiration, using the strong and iconic letter A to convey the importance of strength, as well as Karpat’s European heritage.
Karpat Polat is one of the most well-known and respected advertising professionals in Turkey. He has won 53 Cannes Lions awards, including Turkey’s first Gold Lion award. It was a pleasure to work on this project for him.