Naked Juice - Packaging Redesign Concept

The idea behind this design was to use the letters from the logo and copy as a kind of peel, where removing them would let the juice show through inside them. I did this using a frosted label that becomes more transparent as it goes toward the bottom of the bottle. In this way, the word “Naked” has more impact, more meaning.

 

Media
Collection

Role

Graphic Design, Art Direction, CGI

naked_1naked_1
naked_2naked_2
naked_3naked_3
naked_10naked_10