Naked JuicePackaging Redesign Concept

Media  Collection

Role
  Graphic Design, Art Direction, CGI

The idea behind this design was to use the letters from the logo and copy as a kind of peel, where removing them would let the juice show through inside them. I did this using a frosted label that becomes more transparent as it goes toward the bottom of the bottle. In this way, the word “Naked” has more impact, more meaning.

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