Audi - Quattro

Quattro is Audi’s four-wheel-drive system. When all four wheels need to utilize individual power, Quattro kicks in to give you a comfortable ride.

We explained the complex Quattro system in a human behavior concept campaign which used only quotes from human situations. The first ad (pink) centered around a young woman trying to find excuses to marry her boyfriend, such as “Darling, we’ve been engaged for three years… when are we getting married?” or “My mom said the other day that she wants to spoil her grandchildren…”.

The same concept applies to the second ad (blue), which centers around an employee and his boss.

 

Media
Print Campaign

Role

Art Direction, CGI

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